Show Me the Money! Finding Your Ideal Market

Introduction & Overview - 8 minutes
Finding your ideal market, narrowing your market and targeting your focus.

The Value Proposition Canvas for each Customer Segment - 8 minutes
Springboards your Business Model Canvas.

Gaining insights and growing your customers by looking back at your previous customers and brainstorming ideas for new Ideal Customer Profiles (ICP) - 14 minutes
De-risk your idea; how do you look at existing customers and gain value.

Creating Your Unique Value Proposition and Unique Selling Proposition statements for each ICP - 7 minutes
Marketing your ideas with clear messaging for your Ideal Customer Profiles.